Image by David Sola

Authenticity, Confidence, & Connection

for entrepreneurial parents who are ready for a brand boost without the overwhelm.

Ready to grow your online presence in a way that reflects who you are and all of the magic you offer to this world?

You're running your service-based business alongside your busy household and I know that you could use a break from carrying the mental load of figuring out how to do this alone.

Consider me your guide to building the brand and website of your dreams and allow yourself to be cheered on by our growing community of Mamas who get it. 


This is a four week cohort-based coaching course that guides you towards checking tangible items off your to-do list with real-time accountability and feedback, drives real business results, and offers a community of like-minded entrepreneurial parents who truly understand the juggle.

This might be for you if...

You feel stuck or have to rely on others to make simple updates to your website

You're not ridiculously proud of your website or overall vibe of your brand

You're booking clients manually and could really use an automated system

You know that what you offer to the world is great, but you have a hard time sharing it

You could probably figure this all out on your own, but just don't have the brain space

You're feeling a little lonely as an entrepreneurial parent who does things her own way

As working parents, we're already juggling so much that it sometimes feels impossible to consider adding yet another project to our to-do list. At the same time, as business owners our online presence is key to our growth and financial stability.

I am a business owner & mama of little ones who are nearly always by my side, and 
I crave connection to other working parents who share my drive to excel in both roles and guess that you might crave this too. I aim to lead by authentic example (for both you and my kids), build a community of people who 'get it', and skillfully guide you through a step-by-step plan to bring your brand to life.


Hi, I'm Sarah

I'm your business bestie, font geek, and fellow Mama who is authentically juggling work & home life. I took a big leap away from traditional employment and started my first business shortly after my daughter, Ada, was born. The astronomical cost of childcare (not to mention the years' long waiting lists!) combined with a desire to do something more, lead me down a path of unexpected entrepreneurship.

Mama & Company is a manifestation of a dream that quickly developed after the birth of my second daughter, Ari. It's no coincidence that with each new addition to our family I find myself yearning for a deeper connection to other entrepreneurial parents and flexibility in my days.

I can honestly say that being a parent and business owner has taught me how to hone in on what matters most and to (try!) to forget all the rest. Of course, there are challenging moments, but the flexibility and joy this work provides me is better than I could have imagined. What drives me to do this work most is laying the foundation for working parents to feel capable, supported, and empowered to chase their dreams while raising our littles who make it all worthwhile.

Growth starts here

cohort-based group coaching

Join other service-based entrepreneurs who are on this journey with you.


This cohort model balances a personalized experience with affordability, as well as an opportunity to give and receive feedback on your work from likeminded peers.  



Together, we will identify your brand values, core messaging, voice, & tone. This foundational work is essential for the longevity of your brand and for developing the content we need to create a website that converts. 


Starting with a mood board, I'll be your guide as you craft cohesive visuals that set you apart from the crowd. Together, we'll refine your logo*, font choices, & color palette, culminating in a brand kit that you can't help but share.

*new logo design or extensive redesign available for an additional cost


I’m a big advocate for right-sized solutions that are both time and budget-friendly. I'll coach you through building your own website using the WIX platform, allowing for easy updates, automated booking, online stores, payments, killer SEO, your blog, & more.


Raise your hand if you love Canva?! Yes, please! In case you're not familiar, Canva is an easy-to-use graphic design & print program that you totally need in your life—like yesterday. I'll help to get you all set up, templates, visual brand elements & so much more.


If you build it, they will...probably not come until you extend a personal invitation. I'll provide you with an email marketing guide, social media post inspiration, and a launch kit to celebrate your cute new website and share it with the world.


We're building a virtual community for entrepreneurial parents to give & receive encouragement in both parenting & business, attend regular "office hours" for tech and branding support, & join us for local meetups (w/ childcare!) in Phoenix, AZ.

Here's what we can create together in just four weeks:

You can expect:

Assess & Define


  • Gather the basics 

  • Brand vs. Branding

  • Your ideal audience

    • Who are you serving now?

    • Who do you want to be serving? 

  • Size up your competition, then stand out

  • How are you serving?

  • What value are you providing?

  • Your core values

  • Cultivate your brand voice

Create Web Content


  • Map out your website game plan

  • Develop website content that truly resonates with your ideal audience:

    • About page

    • Your services (intro & each description)

    • Education & resources

    • Pricing

    • Home page

    • Booking & contact

    • FAQs

    • Blog basics

    • Automations for booking, email subscriptions, contact pages

    • Privacy policy

    • Terms & conditions

    • Custom 404 (error) page

    • Instagram ‘links’ page

  • Personalized website audit & coaching as you update your website (with option to hire me for 1:1 support) 

Visual Design


  • Brand visuals

    • Assess what you already have in place

    • How much do you want to edit?

    • What key components are you missing?

    • How can we make it better?

  • Set up your Canva account the right way

    • Build your brand kit

    • Build templates for key collateral

    • Learn how to create graphics the easy way

Share & Serve


  • Create 2-5 social media posts that build community & connection

  • Take your people on a worthwhile journey

    • Acquisition 

    • Engagement 

    • Retention 

  • Communications bonus: create a 5-part email series that sells your service/ membership/ offer/ mission with ease

  • Launch day party! 


Your Investment:  $597   

payment plans available

Four-week group coaching program for brand & web development

Weekly live coaching calls with Sarah  |  30 minutes each, with replays

Support to create your complete visual branding package

Website audit & coaching: learn to make edits confidently 

Canva account set-up & on-brand template design

Marketing & communications bonus templates & materials

Unlimited feedback on everything you're creating for your business

Lifetime access to our community of mamas

Alumni pricing for continued support, graphic design projects, and more

Not included in this investment are custom font fees (typically ranging $0-75, but I love a free font!), website domain & web hosting subscription services (ranges $150-$350/ year additional, depending on your needs & preferred options), and new email inbox costs (approx. $20/ year).

This cohort course does not include individualized logo design and it does not include the actual creation of your website—both services are available for additional fees. 

Take the next step


Cohorts are offered several times throughout the year. Begin with a free 30-minute chat with me to ensure we're the right fit for each other, pay your deposit to reserve your spot, and jump into our online community early.


Over the course of 4 weeks, you'll join just a handful of other business owners who are on this journey with you, ensuring that you & your business get a personalized experience with a community that cheers you on daily.


We'll kick off each cohort with a live group video chat, I'll connect with you one-on-one each week, hold group office hours for troubleshooting, and ensure that you have all of the support & resources you need to be successful.

Once I have a chance to review your application, I'll reach out to schedule a free call to get to know you better and ensure we're the right fit for each other.